A New Milestone of over 1,000,000 Combined Visitors to my Two Bogs, August 1, 2021

Champagne Bottle Popping photo by Myriamas Fotos from Pixabay

Over the life of my two blogs, a milestone of 1,000,320 visitors (and counting) from 52 countries occurred on August 1, 2021. I am humbled and so very thankful that over the years, so many have taken precious time from their day to read one or both of my blogs, Healthcare Business and Marketing Insights (2007) http://bit.ly/fG60zh, &Perceptions, Observations, & Musings of an Old Man (2019) http://bit.ly/2O514S1. Again, thank you for reading what I have been writing.

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Lessons from the Field: What is the Hospital Ambulatory Strategy and Branding?

Image by Pattie O'Loughlin from Pixabay. My primary care physician ordered a couple of tests and left me the option to choose the location. Near me was a free-standing hospital system-based ambulatory care center. When I called the central scheduling department of the health system in question, I asked if the center near me did those tests. I scheduled one of the tests because of some pretest requirements and the other test nearly immediately as diagnostic radiology was available on a walk-in basis. Now, understand that I drive by this ambulatory medical center regularly and never had a clue that all this and more was available. In all honesty, I didn’t pay that much attention to the marketing either, as it focused on providing senior physician services that I did not need or have any interest in. Why did the system place ‘senior” in the name? When you put “senior” in the name, which is biased age-based segmentation and marketing, you automatically define the center’s per...

Are Healthcare Marketers Using the Right Data for the Next Best Action?

Image by Gerd Altmann from Pixabay Healthcare marketers, all marketers, are awash in data. I postulate that healthcare marketers’ amount of available data are complex data sets similar in the amount and velocity to what clinicians use. And in turn, enterprising marketers have turned to AI and algorithms to sift through the data for their next best action. You have developed your ideal patient personas, targeted the appropriate demographics, age, gender, lifestyle, community, etc. Some have even conducted primary research. All well and good. But are you measuring what matters to take the next best action? Image by Gerd Altmann from Pixabay Would you consider this is an important question? If you do not measure what matters, then how do you know that the proposed next best action will have a chance to succeed? Artificial intelligence and algorithms are necessary and valuable. These tools have come a long way in a brief period. But, as we get enamored with the “gee-whiz” of Martech, it...

2021 in Review – the Most Read Healthcare Business & Marketing Insights Posted in 2021

Image by Kristin Riemer from Pixabay Where did 2021 go? It was a challenging year for providers with changes in reimbursement, a pandemic that continues unabated, innovations in care delivery away from the hospital, innovative new competitors, and significant declines in revenues. I am glad that it’s ending. I will not go into the litany of good and adverse events for 2021. The news organizations and others will all do their year-in-review pieces. It should be interesting to see what they choose to publish or broadcast. It was a good year from a blog writer’s perspective. I had what seemed to be a never-ending flow of topics. I di start a new feature in some of the posts called “Lessons from the Field,” which were well received. Topics ranged from characteristics of success for mid-sized healthcare vendors, leadership, and operations to new ways to look at markets. Image by Alexas Fotos from Pixabay I am thankful and appreciative of you for taking the time to spend it with me fro...

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