Image by Michal Jarmoluk from Pixabay. We are on the 12 th day of 2021, and already, the signs are apparent it will be another challenging year for hospital marketers. One could hope for improvement, but the confluence of external events, price transparency, and changes in healthcare delivery poses exciting challenges. The tried-and-true traditional ways of approaching the physician and patient market are no longer sufficient. As hard as it is externally, hospital marketers, in many cases, still face the daunting task of driving revenue and building the hospital brand with diminished budgets. The marketer's glass is either half full or half empty depending on your perspective. I prefer to see the glass full of tremendous opportunity. The choice can be boiled down to; you can either surf the wave of change or let it wipe you out by marketing in your historical approaches and channels. Image by Gerd Altmann from Pixabay With that in mind, here are eight strategic trends t...