Image by Gerd Altmann from Pixabay As healthcare continues its rapid evolution into a far more accountable, cost-effective, price-conscious, and patient-driven model, it begs the question, why are your patient engagement efforts not all the time? Secondary to that question is, are healthcare organizations prepared for that new marketing reality? Like anything in life and business, some are, and the majority are not. But be that as it may, it would seem that healthcare consumer and patient engagement is not a part-time or some of the time activity. It should be viewed as the opportunity to create, engage, foster, and nourish an enduring relationship with those individuals and families. That is a scary proposition for some healthcare organizations. It means being accountable and responsible to those you serve and meeting their needs by delivering on the brand promises day in and day out. I would also suggest that this extends to area employers as well. Otherwise,...