And it’s not a quiz either. I try extremely hard not to call out individual hospitals or health systems for their lack of understanding of the healthcare consumer, their expectations, needs, and for knowing who their patient is. But sometimes the professional healthcare marketer in me gets the best of me when I receive some marketing material from a health system, through different incarnations, I have used for 22 plus years. That’s right 22 plus years. Oh, and did I mention that my wife, children, and mother-in-law have used them too? PH has no idea after 22 years of utilization from being a patient, using the ER, to outpatient testing, WHO. I. AM. And here is what set me off. And I can guarantee you that many a healthcare consumer, aka former patient, feels the same way. The other day, I received a direct mail piece. It was a very nicely done, four-color, a heavy stock paper mailer that looked expensive with an offer for a chance to win a Fitbit. But the catch was if and o...