instantly health

Permission check image by Tumisu from Pixabay. Provider marketing is challenging, and it doesn’t matter if it’s a medical practice, home health agency, Ambulatory Surgical Center, hospital, or health system. With the HIPAA Privacy Rule and General Data Protection Regulation (GDPR) compliance in Europe (read up if you’re not familiar), things are only going to be more challenging. Apple made user privacy and data control changes with the IOS 14 update , allowing individuals to stop Apps from tracking activity. Add in that browser cookies are a thing of the past; 2022 is shaping up as the year patients take control of their privacy and data. Your ability to digitally market to patients has changed. But that does not mean you can’t be effective. Job number one is now ensuring that patient privacy is protected. And from my point of view, there is a way around these patient control challenges. It’s about doing what you are allowed to in the spirit of the regulations and becoming the...

  Gay pride image by naemi_a from Pixabay And meet their healthcare needs in the process. In an interesting article wittier by Eric Burger in PRWeek on September 22 nd , “ More than one-third of LGBTQ individuals say healthcare companies don’t understand them. The data comes from a study by CMI Media Group with Wells Fargo and Human Rights Campaign.” If you’re a healthcare marketer, I would suggest that you read the article and consider how you can become the champion in your provider setting to change the narrative internally and in your community. You can’t market what you don’t understand. That is the issue given the scant attention in most healthcare providers who ignore the LGBTQ+ community. Political and religious views aside, failure to understand and create those marketing communications messages, content, and appropriate LGBTQ+ friendly images is a deal-breaker. I don’t think it’s necessarily intentional. Still, as healthcare marketers focus on traditional markets, i...

  Image by Gerd Altmann from Pixabay Everybody talks about Artificial Intelligence (AI), but what does that mean for the healthcare provider and vendor marketing? AI is already with us as a part of our everyday lives; look at Alexi, Siri, Google Home, and Cortana. These devices already know what we want and assist us in navigating a complex world at home, at work, and in our play. They help us search for medical services and vendors who provide medical products and services. If you think about it, AI will have a profound effect on how hospitals anticipate the needs of and engage with patients and how vendors create a new prospect journey independent of sales. At some point, direct contact with an individual, be it a physician, clinician, or salesperson, will come into play, as human touch will always be needed. But for sales, prospecting for new customers will become less about cold calling and existing client referrals, to responding to well-developed leads uncovered by the buye...