instantly health

  Gay pride image by naemi_a from Pixabay And meet their healthcare needs in the process. In an interesting article wittier by Eric Burger in PRWeek on September 22 nd , “ More than one-third of LGBTQ individuals say healthcare companies don’t understand them. The data comes from a study by CMI Media Group with Wells Fargo and Human Rights Campaign.” If you’re a healthcare marketer, I would suggest that you read the article and consider how you can become the champion in your provider setting to change the narrative internally and in your community. You can’t market what you don’t understand. That is the issue given the scant attention in most healthcare providers who ignore the LGBTQ+ community. Political and religious views aside, failure to understand and create those marketing communications messages, content, and appropriate LGBTQ+ friendly images is a deal-breaker. I don’t think it’s necessarily intentional. Still, as healthcare marketers focus on traditional markets, i...

  Image by Gerd Altmann from Pixabay I see a trend among various healthcare vendors reviving the outdated and misused Center of Excellence moniker that became popular with hospitals in the 1990s. What is old is new, I guess. Remember those hospitals' "Centers of Excellence"? Some hospitals still use that term today to differentiate themselves from competing hospitals. The idea is good, but like in the 90s, the claim of having a Center of Excellence or program within a "center" is meaningless without benchmarks and proof points that provide validity and substance to the claim. To coin a past popular phrase, "Where's the beef?" Are you trying to find a differentiating answer in a highly competitive market, or just throwing stuff up against the wall to see what sticks to feed your ego? In a day and age when data is readily available and undocumented claims are easily refuted in the market, are your prospects doing an eye roll and chuckling at the m...