Seriously, when was the last time an audit of the hospital marketing department was completed? Image by Mohamed Hassin from Pixabay I ask this question as the SARS-CoV-2 pandemic has changed everything in healthcare for the hospital. When I say everything, my focus is on top-down from financial planning to business strategy, operations, and care. Given that is the case, then why wouldn’t the hospital or health system audit the marketing department to ensure that the messages, brand and positioning strategies, tactics, execution, results, and marketing department structure, reporting relationships, and personnel are still relevant? It’s an important question. With hospital care upended due to the pandemic, it forced patients to become connected digitally, and in finding alternative, more convenient sources of care, i.e., telemedicine, for example, means it’s a new day for hospital marketing. Image by Enign Akyurt from Pixabay Patients are not returning in droves for care for a ...