Hope is Not a Strategy; Leading Patients, Community Through the Flu Season, COVID-19 Reemergence is.
I was reading an interesting and well-written article on the front page of the Chicago Tribune this morning, " We are preparing for the worst:’ Chicago-area Hospitals brace for flu and COVID-19 to collide,” by Lisa Schenker. One comment, in particular, struck a chord, “They’re also hoping that large numbers of people in their communities get their flu shot, despite their lingering fear many people have about visiting the doctor.” Hoping? Image by Jills from Pixabay Hope is not a strategy but using your marketing and public relations resources to lead the community is a strategy of leadership that hospitals and health systems should be undertaking. Not a new topic; I have already written much about hospital and health system community leadership during the pandemic. You may want to read or re-read my blog post from July 21 st , “What Is the Ongoing Role of the Hospital in a Public Health Crisis?" https://bit.ly/2E5BHP0 While steps are being taken internally by hospitals ...