instantly health

Do you know who your patient hospital brand evangelists are? I ask this question for a very important reason.  In an age of little provider differentiation in the retail medical marketplace with me-too messaging, how is a healthcare consumer to make a choice? Now that being said, I realize that many healthcare leaders will dispute the above statement.  But the fact is it is little if any messaging differentiation.  I was there in the same place but made a conscious effort to move away from the “me too” messaging. So where am I going with this? Healthcare consumers and patients are demanding price and quality transparency, as is CMS, employers, and other key constituents. Maybe what they want is more price certainty and to know what the value is they are receiving for the dollar paid?  But few in the hospital or health system segment are listening to the needs and demands of the healthcare consumer. Then they howl loudly than a third-party releases data that is p...

Do you know who your patient hospital brand, evangelists are? I ask this question for a critical reason.  In an age of little provider differentiation in the actual retail medical marketplace with me-too messaging, how is a healthcare consumer to make a choice? Now that being said, I realize that many health care leaders will dispute the above statement.  But the fact is is that there is little if any messaging differentiation.  I knew as I was there too but made a conscious effort to move away from the “me too” messaging. And that was in the early 2000s. So where am I going with this? Consumers are demanding price and quality transparency.  Maybe in reality what they want is more cost certainty and knowing what the value is they are receiving for the dollar paid?  But few in hospitals or health systems are listening to the needs and demands of the healthcare consumer. Then they howl loudly than a third party releases data that is publically available on the hos...