instantly health

Image by Gerd Altmann from Pixabay.  Change can be good in the leadership of healthcare providers and vendors. Conversely, change, if not managed correctly organizationally, can be debilitating. And the professional sports world is full of examples of good and bad change, from leadership to players. The point is that major professional sports teams in leagues worldwide live in a continuous cycle of evaluation and change regardless of the sport. In the professional sports world, the common saying from GMs and coaches to owners, players, staff, and fans when explaining change is “if you’re not changing, you’re falling behind.” Thinking image by Pexels from Pixabay. When you think about that statement, there is a pearl of intuitive wisdom for healthcare providers and vendors, working in a sea of change coming from all directions. This was never truer as we continue to experience upheaval driven by seismic shifts in technology, diagnosis, treatment, care delivery, and innovative new e...

Over the past several months, I have been an attendee on several hospital video presentations with from one - four presenters on various topics, mostly related to hospital responses to the COVID-19 pandemic.  Some have been a combo with providers, and vendors presented like a case study.  Image by Tina Koehler from Pixabay It is remarkable the breadth and depth of expertise in the innovation and change that has taken place in the hospital industry. The response by leadership and staff in hospitals and health systems to the public health crisis has been outstanding for the most part. The willingness to share their story of success and failure of the rapid change journey shows much creative thought and innovations that were rapidly implemented in institutions that are generally resistant to change. These webinars have added to the collective knowledge, but I have seen some trends with the presenters, detracting from the presentations. In a video conference attended by a large ...

  Image by Igor Link from Pixabay The old rules of marketing and attracting patients are being cast aside like leaves in a storm. The acceleration of healthcare transformation into a personal technology-driven digital and convenient service point changes the hospital's rules to adopt a higher patient-centricity level. But we are patient, and customer-focused is the cry. But the answer to the question is not a simple as it may seem. There is no checklist of "if I do this and this, I will be a customer-focused hospital or health system, and the patient or consumer will think so too." The answer to the question is a two-part answer. And a hospital cannot arrive at the promised land of being a patient-focused healthcare enterprise unless it accomplishes part two of the solution.   Part One- The Patient as Health Care Consumer Think of your own experiences when interacting with a customer-focused company.   One is engaged and highly satisfied. Interaction with the company...