instantly health

  Image by expresswriters from Pixabay All health care is local, but is shaped by events nationally, regionally, and locally. Changes in healthcare caused by the SARS-CoV-2 pandemic with the rise of telemedicine, digital health, and new entrants in the healthcare market changes the competitive hospital landscape regularly. It still comes down to medical care delivered in the physician’s office, the local hospital, and other care settings where patients form opinions and then share in a variety of ways on social media channels. Despite all the market uncertainty, new price transparency regulations effective January 1, 2021, growing healthcare consumerism, data transparency driven by third parties, retail, medical innovation, and non-traditional competition, health care is still a game of influence.     Many hospitals and health systems are turning to influencers to promote the brand in creative campaigns. Then you see the same influencers in the same market promoting oth...

All health care is local and is shaped by events nationally, regionally, and locally. Changes in healthcare policy and reimbursement such as the Affordable Care Act, state regulatory action, and new or experimental payment methodologies change the game on a regular basis.  But in the end, it still comes down to medical care delivered in the physician’s office, the local hospital and other alternative and nearby ambulatory care settings that may or may not be hospital-based. Places of care where the healthcare consumer forms opinions and then shares in a variety of ways. Even with all the market uncertainty, growing healthcare consumerism, data transparency driven by third parties along price and outcomes, retail innovation and non-traditional competition, health care is still a game of influence.   Many hospitals and health systems are turning to micro-influencers to promote the brand in pithy clever campaigns. Then you see the same macro-influencers in the same market pr...