Social media isn’t hard. What is hard is developing the strategy, content, and then integrating your messages across multiple channels. Since the healthcare consumer and patient are omnichannel, hospitals and health systems must be as well. It’s an online world that moves beyond the brick and mortar features approach still prevalent in today’s hospital marketing. Use of social media for engagement and experience management can be a hit or miss proposition without the proper strategy and resourcing. When one considers that the healthcare consumer and patient have over 145 touch-points that impact experience, engagement, and their decision-making choices, social media is a strategic business imperative. Effective hospital marketing is about meaningful engagement, managing the experience and meeting the healthcare consumer’s needs and expectations. A tall order indeed that takes a strategic business outlook, an unrelenting focus on the meeting the needs of the healthcare consumer is meani...