I had the great fortune to interviewed by Chris Boyer and Reed Smith, MBA at Touch Point Media , for their healthcare podcast TP157 – The Pursuit of Price Transparency in Healthcare . The topic was price transparency. In the 60-minute podcast, Chris and Reed explore the current regulatory efforts at forcing price transparency change providing excellent context and content. Then comes the interview on how from a strategic marketing viewpoint, how hospitals and health systems need to get ready now, based on my LinkedIn post: Hospital Price Transparency Equals Accountability and Healthcare Price Wars. Getting ready Starts Now – Update . As price transparency gains momentum in the provider space, namely hospitals and health systems, the time to get ready is now. A complicated issue, the fact remains hospital and health system price transparency are not an issue of if, but when. Just click on the title to access the podcast. The podcast TP157 – The Pursuit of...