Agile Marketing is a corporate buzzword being thrown around a lot lately. But unless you’re familiar with the Agile Software Development process which Agile Marketing is adapted from, is much more than what some may think means doing something fast and shifting tactical marketing on a dime. At its heart, Agile Marketing is a tactical marketing approach in which teams identify and focus their collective efforts on high-value projects, complete those projects cooperatively, measure the impact, and then continuously and incrementally improve the results over time. Hardly a short tactical strike as some may think. So what are the hallmarks of an Agile Marketing organization? 1. Responding to change instead of following a plan. 2. Rapid tactical iterations over big loud campaigns. 3. Testing and data over opinions and conventions. 4. ...