Do you know who your patient hospital brand, evangelists are? I ask this question for a critical reason. In an age of little provider differentiation in the actual retail medical marketplace with me-too messaging, how is a healthcare consumer to make a choice? Now that being said, I realize that many health care leaders will dispute the above statement. But the fact is is that there is little if any messaging differentiation. I knew as I was there too but made a conscious effort to move away from the “me too” messaging. And that was in the early 2000s. So where am I going with this? Consumers are demanding price and quality transparency. Maybe in reality what they want is more cost certainty and knowing what the value is they are receiving for the dollar paid? But few in hospitals or health systems are listening to the needs and demands of the healthcare consumer. Then they howl loudly than a third party releases data that is publically available on the hos...