Skip to main content

Posts

Showing posts from September, 2018

Do Your Employees Like Your Patients or Customers?

I may seem like I am asking a silly question, but truth be told, beyond the customer or patient satisfaction numbers, chances are, your employees may not like your customers or patients all that much.  I am not saying that your employees are treating customers and patients with open disdain or contempt. They may be exhibiting behaviors and using language in internal meetings that demonstrate a lack of respect in a “we know better than you attitude.”   Really?   The lack of employee concern and caring, communicated verbally and non-verbally in the workplace, with average to mediocre employee satisfaction surveys, may be a pretty good indication that leadership behavior is sending a powerful unspoken message. When little differentiation exists (a service, is a service, is a service) to tell vendors, hospitals, doctors, and other providers apart, employees are liking their customers, can set you apart from your competition. And with little opportunity existing now, and in th...

"Hey Alexa, I Don’t Feel Well. Find A Physician Near Me." Hospital Marketer, Is Your Website Optimized for Voice Search?

How does this grab you? Thirty-eight percent of all internet searches are now by voice using a digital assistant like Siri, Alexa, Echo, and others on a smartphone or home voice internet connected device. Additionally, most voices activated searches are using the term “near me” sometimes combined with the term “near me today.”  Putting it another way, will the healthcare consumer and potential patient voice searching for a physician, find the hospital via your “Find-A-Physician” portal on your website? I ask the question about finding a physician because I don’t think people are going to voice-search the hospital, except maybe to get directions. And the other reason is that no matter the payment system, the hospital still needs a physician’s order for any diagnostic testing or treatment. What to do? Now that I have your attention and it very well could be an OMG moment, with now I have something else to worry about, optimizing the hospital or health system website is possible in sh...