instantly health

Image by Gerd Altmann from Pixabay Healthcare marketers, all marketers, are awash in data. I postulate that healthcare marketers’ amount of available data are complex data sets similar in the amount and velocity to what clinicians use. And in turn, enterprising marketers have turned to AI and algorithms to sift through the data for their next best action. You have developed your ideal patient personas, targeted the appropriate demographics, age, gender, lifestyle, community, etc. Some have even conducted primary research. All well and good. But are you measuring what matters to take the next best action? Image by Gerd Altmann from Pixabay Would you consider this is an important question? If you do not measure what matters, then how do you know that the proposed next best action will have a chance to succeed? Artificial intelligence and algorithms are necessary and valuable. These tools have come a long way in a brief period. But, as we get enamored with the “gee-whiz” of Martech, it...

  Image by Gerd Altmann from Pixabay Everybody talks about Artificial Intelligence (AI), but what does that mean for the healthcare provider and vendor marketing? AI is already with us as a part of our everyday lives; look at Alexi, Siri, Google Home, and Cortana. These devices already know what we want and assist us in navigating a complex world at home, at work, and in our play. They help us search for medical services and vendors who provide medical products and services. If you think about it, AI will have a profound effect on how hospitals anticipate the needs of and engage with patients and how vendors create a new prospect journey independent of sales. At some point, direct contact with an individual, be it a physician, clinician, or salesperson, will come into play, as human touch will always be needed. But for sales, prospecting for new customers will become less about cold calling and existing client referrals, to responding to well-developed leads uncovered by the buye...