UGC image by Gerd Altmann from Pixabay. User Generated Content (UGC) is the holy grail for healthcare vendors when all is said and done. It doesn’t matter what vendor segment you’re in; the content and potential thought leadership from clients and prospects turned into customers are worth its weight in gold. Why? Having worked both sides of healthcare in providers and vendors, UGC has far more value and meaning. Providers expect vendors to produce the usual case studies, white papers, research briefs, blog posts, webinars, speaking opportunities, press releases, media position statements, or any other brand tactical content forms used in a well-designed and executed thought leadership program. That does not mean you throw away case studies et al., but what it does mean is that if the vendor is unsuccessful at obtaining UGC, those other activities do not carry the same weight in supporting the vendor’s position. Platform image by Andrew Martin from Pixabay Providers ...