Image by Rudy and Peter Skitterian from Pixabay Words are important, and that is something that I can think we can all agree on. Just as important is the context and tone of the writing. How a hospital uses and presents the written word, printed, on the website, emails, and text messages can significantly influence a positive or negative perception of the brand. Words can drive an individual to take action, become motivational, inspire, and in some cases, in the contextual environment communicated become life-changing. And we all know that words can unintentionally, by use and connotation, reach a high giggle factor, be read as condescending, and raise more questions than answers. In some cases, words conveying a position on a topic become oxymoronic, resulting in a negative brand image. With that in mind, how would you rate the hospital or health system use of words? Image by Fathromi Ramdlon from Pixabay An important question as I see hospitals using words missing understand...