Increase the Power of Hospital Brand Marketing Using Your Triple Aim – Earned Media, Public Relations & Social Media
Given the extraordinary competing needs in hospitals to meet the of the healthcare marketplace from EMRs to employed physician, too new treatment and diagnostic modalities and declining reimbursements, marketing gets the short straw most of the time in those resource allocation decisions. And that is a dangerous position to be in with a healthcare market that is a semi-retail, consumer-centric model with numerous consumer choices available for diagnosis and treatment that is far more convenient, accessible and affordable then a hospital setting. When you have constrained marketing resources, with the requirement to have a continuous presence in the marketplace to shift healthcare consumer’s attitudes, preferences and choices, the triple combination of earned media, public relations and social media working in an integrated strategic fashion can achieve that end for you. Make no mistake about it, combining social media, public relations, and earned media is hard. It is much more th...