instantly health

A funny thing happened to what was ‘social’ media like Facebook, Twitter, YouTube Instagram, etc., where communities of people formed and came together to share funny videos of baby’s and dogs and photos of “here are the dishes I am having for dinner” postings. Social media platforms have evolved for better or for worse into the new mainstream media #NMM. Twitter and other platforms now drive the news cycle. A racist tweet comes out, and a TV show canceled. The last petulant Twitter escapades of POTUS make headlines. Reporters post their stories on Twitter, Facebook, Flipboard for example, before they ever hit the website or print editions.  Reporters who previously loathed the ICYMT in an email, now use the acronym to accompany their story posts and reposts. Action and reaction drive the news cycle. Everyone is a reporter without the benefit of an editor or having to fact check. “If it’s on the Internet and social media than it must be true.” A statement that has gone from being a...

All health care is local and is shaped by events nationally, regionally, and locally. Changes in healthcare policy and reimbursement such as the Affordable Care Act, state regulatory action, and new or experimental payment methodologies change the game on a regular basis.  But in the end, it still comes down to medical care delivered in the physician’s office, the local hospital and other alternative and nearby ambulatory care settings that may or may not be hospital-based. Places of care where the healthcare consumer forms opinions and then shares in a variety of ways. Even with all the market uncertainty, growing healthcare consumerism, data transparency driven by third parties along price and outcomes, retail innovation and non-traditional competition, health care is still a game of influence.   Many hospitals and health systems are turning to micro-influencers to promote the brand in pithy clever campaigns. Then you see the same macro-influencers in the same market pr...