Image by Igor Link from Pixabay The old rules of marketing and attracting patients are being cast aside like leaves in a storm. The acceleration of healthcare transformation into a personal technology-driven digital and convenient service point changes the hospital's rules to adopt a higher patient-centricity level. But we are patient, and customer-focused is the cry. But the answer to the question is not a simple as it may seem. There is no checklist of "if I do this and this, I will be a customer-focused hospital or health system, and the patient or consumer will think so too." The answer to the question is a two-part answer. And a hospital cannot arrive at the promised land of being a patient-focused healthcare enterprise unless it accomplishes part two of the solution. Part One- The Patient as Health Care Consumer Think of your own experiences when interacting with a customer-focused company. One is engaged and highly satisfied. Interaction with the company...