Image by Gerd Altmann from Pixabay The hospital quality award season is underway as various organizations and magazines with their black-box analytics, tagging hospitals, and health systems, as the best or tops in (insert category here). I am not making light of the accomplishment as quality awards are essential at some level for the consumer information. But, we are in a pandemic, and that changes the nature of the patient and community interaction. The SARS-CoV-2 pandemic adds a new layer of complexity, leading to a critical question. How is the hospital and health system positioning the quality award contextually around the pandemic? The question is asked in all seriousness due to seeing a plethora of award advertisements that are pre-pandemic. There is no context or content on the value and meaning of the award. Why, in that case, should the patient and community care? Is this wow, look at us? Or, maybe a checkbox for senior management, the Board of Directors, and ...