instantly health

Image by Gerd Altmann from Pixabay. The new year brings excitement all its own. A fresh start where the calendar resets with a look forward with anticipation of provider and vendor marketing success. Plans, execution timelines, content calendars, and KPIs are in place. Maybe there is a new hire or two completing the build-out on the marketing department for today’s fast-paced and challenging healthcare ecosystem. All well and good, but did you make any new year resolutions? Funny as it may sound, new year’s resolutions can propel organizations beyond the accomplishments of the anticipated goals described in the operational, financial, and marketing plans.  In considering the 2022 market that healthcare providers and vendors face with great uncertainty, I decided to compile a list of ten healthcare marketing resolutions for 2022. Plans change, innovative new entrants disrupt markets, governments change regulations, payers squeeze harder, and public health crises wax and wane. Cha...

With the resurgence of COVID-19 combined with the start of the flu season and colder damper weather, and so much uncertainty, conflicting viewpoints, gaslighting, and outright false facts in society, how is the hospital and health system communicating value? Image by Yogesh More from Pixabay Why value and not features, benefits, and awards? Patients and the community are scared, and there has been a loss of trust exhibited by patients not returning for care at pre-pandemic levels. With so much uncertainty, is it time to move healthcare marketing beyond "all about us" to the value and benefit brought to the patient and community? Unless you are a new provider in the market, features and services or vague quality and excellence claims may be falling on deaf ears.  Image by Tumisu from Pixabay It's about value, benefit, price, and convenience on the patient's terms in today's world. It's about answering the patient's question of trust and benefit of using y...