Are you telling your patients what they want to hear, or are telling them what you want them to hear? It’s a valid question in the age of pandemic because there is a difference between the two thoughts—a large chasm in some cases. Image by Robin Higgins from Pixabay As a potential answer to the headline question, there is one question you should ask yourself that is fact-based. But the adage “never ask a question you don’t want an answer too” applies. You may get an answer you never wanted in the first place. Is telling patients what you want them to hear driving changes in your hospital or health system market share? Since the 1990s, when the talks began about consumerism in health care in the Clinton administration, hospitals and health systems have been telling patients what they want them to hear, not what the patient wants to hear. I see print and electronic advertisements. I see social media and banner ads. etc., etc., etc. When the primary research market sh...