instantly health

  From Newsy, “Surgeon General, Others Warn Hospitals Can’t Handle Surge,” “ Surgeon General Jerome Adams tweeted Monday that hospitals can't sustain high levels of care during a COVID-19 surge. In New York, ICU occupancies have quadrupled. And in Ohio, doctors say hospitals are struggling to keep up. Dr. Helen K. Koselka, chief medical officer at Trihealth, said: "We're tired of seeing the fear on faces and tired of seeing people who are passing away. We're trying to blast a siren. We need the community's support." Image by Gerd Altmann from Pixabay What are hospitals accomplishing with their marketing and public relations to provide leadership in partnership with State, County, and local health departments to actively engage and lead the community out of the pandemic surge? It’s a valid question underlying the concept of the hospital’s responsibility in the execution of hospital and health system mission statements focused on community health and wellness,...

  Image by Sebastian Thone from Pixabay Over the past several months, I have written in Healthcare Marketing Matters about the hospital response to the pandemic requiring the patient, community, and marketing engagement. Critical themes in these troubled times focused on leadership, accountability, engagement, and becoming credible sources of information via marketing and public relations. Image by Gerd Altmann from Pixabay Some blog posts addressed that since your community was no longer a hot spot and hospital admissions declined, the hospital could not fully return to business as usual with the pre-pandemic marketing messaging. It was incumbent on the hospital to maintain the momentum and reinforce its leadership and credible source of information standing by leading the community to bolster efforts to slow down community spread. Especially important considering the coming flu season. Some hospitals continued their SARS-CoV-2 leadership of the community once the first wave pass...