The purpose of the headline is to have hospitals think through more fully how they are engaging patients to return to the hospital. The driver was that I have been on several webinars recently and when the question of re-engagement was posed the standard answer was: Emails. Marketing. Phone calls. Okay, it is a start, but not enough. I was hopeful that due to the SARS-CoV-2 pandemic, hospitals would have taken a more significant step forward in understanding the role of marketing and the patient engagement process. Now in fairness, there may be a more detailed strategy and tactical execution plan with measurable outcomes, but the presenters were unaware. It would appear that there continues to be a significant misunderstanding of the role of marketing and the use of the resource. Image by Gerd Altmann from Pixabay Let us take a step back because the patient is never going back to the old ways and responses. If marketing is not at the forefront of the hospital leading the re-engageme...