As the COVID-19 pandemic looks like it could be reaching a midpoint with the apparent beginnings of a slowdown of the infection rate and hospitalizations, it is time to consider your mid-pandemic marketing strategy and plan. Consideration of the topic is especially important if you have “hunkered down” cut budget, staff and disappeared entirely from the marketplace. The time to start to come out from your business isolation is now. Not two or three months from now. How you begin to position and market your organization today will, in large part, determine the success or failure of your organization in the new normal. Your markets and critical influencers have short memories. While you stayed in contact with your existing clients, your prospects have forgotten who you are. By going silent and not developing and executing helpful, information-based resources for them strategy during the pandemic, your prospect will be turning to those that were present. The top of mind still plays an imp...