Nine Essential Strategies for Engaging the Healthcare Consumer & Patient 24/7, Because That is the World of Life.
Last time I looked, hospitals were 24/7 operations. And the other thing I noticed, individual use of health care in many ways is 24/7 too. Since healthcare continues evolving into an innovative, accountable, cost-effective, quality outcome and consumer need-driven model, it begs the question, is engagement now an all the time new reality? Secondary to that question is, are healthcare organizations prepared for that new marketing realty? Like anything in life and business, some are, and the majority are not. But be that as it may, consumer and patient engagement is not a part-time, or as we happen to think about the activity. What patient and consumer engagement is the opportunity to create, engage, foster, and nourish an enduring relationship with those individuals and families. And that engagement is regardless of what day, time of day, social media channel, or location in space and time the individual resides. That is a scary proposition for some healthcare organizations. ...