A significant change has taken place in hospitals and health systems as an unintended consequence of the SARS-CoV-2 pandemic. Hospitals and health systems were forced on an unprecedented scale to rapidly engage with government, first responders, employees, patients, and the community. The engagement also required a new level of cooperation, communication, and information sharing between competing hospitals and health systems in any given location. Image by ar130405 form Piaxabay A new level of organizational transparency was required, as the communication flows and the information needed to be transmitted significantly varied depending on the audience and communication channel being used. In doing so, hospitals and health systems learned that meaningful engagement and transparency made a difference with patients and the community. A hard-won first lesson as most engagement activities until the pandemic, we minimalistic and more along with the ones of marketing messages o...