instantly health

  Gay pride image by naemi_a from Pixabay And meet their healthcare needs in the process. In an interesting article wittier by Eric Burger in PRWeek on September 22 nd , “ More than one-third of LGBTQ individuals say healthcare companies don’t understand them. The data comes from a study by CMI Media Group with Wells Fargo and Human Rights Campaign.” If you’re a healthcare marketer, I would suggest that you read the article and consider how you can become the champion in your provider setting to change the narrative internally and in your community. You can’t market what you don’t understand. That is the issue given the scant attention in most healthcare providers who ignore the LGBTQ+ community. Political and religious views aside, failure to understand and create those marketing communications messages, content, and appropriate LGBTQ+ friendly images is a deal-breaker. I don’t think it’s necessarily intentional. Still, as healthcare marketers focus on traditional markets, i...

  From Newsy, “Surgeon General, Others Warn Hospitals Can’t Handle Surge,” “ Surgeon General Jerome Adams tweeted Monday that hospitals can't sustain high levels of care during a COVID-19 surge. In New York, ICU occupancies have quadrupled. And in Ohio, doctors say hospitals are struggling to keep up. Dr. Helen K. Koselka, chief medical officer at Trihealth, said: "We're tired of seeing the fear on faces and tired of seeing people who are passing away. We're trying to blast a siren. We need the community's support." Image by Gerd Altmann from Pixabay What are hospitals accomplishing with their marketing and public relations to provide leadership in partnership with State, County, and local health departments to actively engage and lead the community out of the pandemic surge? It’s a valid question underlying the concept of the hospital’s responsibility in the execution of hospital and health system mission statements focused on community health and wellness,...

Are you telling your patients what they want to hear, or are telling them what you want them to hear? It’s a valid question in the age of pandemic because there is a difference between the two thoughts—a large chasm in some cases. Image by Robin Higgins from Pixabay As a potential answer to the headline question, there is one question you should ask yourself that is fact-based.  But the adage “never ask a question you don’t want an answer too” applies.  You may get an answer you never wanted in the first place. Is telling patients what you want them to hear driving changes in your hospital or health system market share? Since the 1990s, when the talks began about consumerism in health care in the Clinton administration, hospitals and health systems have been telling patients what they want them to hear, not what the patient wants to hear.   I see print and electronic advertisements. I see social media and banner ads. etc., etc., etc. When the primary research market sh...

  Image by Sebastian Thone from Pixabay Over the past several months, I have written in Healthcare Marketing Matters about the hospital response to the pandemic requiring the patient, community, and marketing engagement. Critical themes in these troubled times focused on leadership, accountability, engagement, and becoming credible sources of information via marketing and public relations. Image by Gerd Altmann from Pixabay Some blog posts addressed that since your community was no longer a hot spot and hospital admissions declined, the hospital could not fully return to business as usual with the pre-pandemic marketing messaging. It was incumbent on the hospital to maintain the momentum and reinforce its leadership and credible source of information standing by leading the community to bolster efforts to slow down community spread. Especially important considering the coming flu season. Some hospitals continued their SARS-CoV-2 leadership of the community once the first wave pass...