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It was gratifying to see in scanning the websites of hospitals and health systems that they have started communicating relevant information and guidance on COVID-19. Much needed and more than the first communications notice about limiting visiting hours and visitors, you're preparing your community. But you need to take additional action. It's not enough to have news and information on the hospital or health system website. One. More. Step . That is one more communication step with your patients and your communities. Today's discussion is not a marketing ploy to fill the physician pipeline with patients or fill inpatient beds.   This communication is all about you in clear, concise language and terms the steps you are taking in your COVID-19 preparations. It is not long, flowery, and making grand promises of always being here, and we care about your safety. Let me explain. I have already received email communications from hotels, rental car agencies, airlines, restaurants, ...

One aspect that needs to be considered by hospitals, especially those that are still independent with smaller marketing and PR staff as well as budget, is how you will handle any crisis communications when the Coronavirus hits your community.  With all the Coronavirus misinformation floating around, which is not helped by Trump gaslighting the World Health Organization and contradicting the CDC and other health experts, the community hospital is in a precarious PR position.   Should the Coronavirus reach the status of a pandemic, there will not be enough PR consulting resources for you to buy to assist you. It's not a question of if, but when it hits your community. From my years in senior management in hospitals and health systems, community hospital leadership, even though they may think they know what to do, have no experience for what is about to hit.   My apologies if you may be offended by my statement, but the bottom line is just because you run a hospital, and may...