I am not going to pile on United, though they have had a bad few weeks with two full-blown public relations crises in social media in the last three weeks. But it does make one wonder if United has any capacity to learn from their mistakes given the flow of events and missteps of the past few days. Are you paying attention? If companies are not paying attention, especially hospital and health systems, on how the public is the paparazzi, then they can expect sooner rather than later, that they will experience a meltdown of the provider brand and reputation through their carelessness and folly. What happens when the social media channel turns bad on the hospital or health system? Conventional wisdom used to say that a public relations crisis was a three-day story. Ten years ago that was the case. Today, however, it’s a different story with social media, Facebook Live, and any of the other distribution channels now available. Before, a PR crisis could be contained ...