instantly health

In my quest to fundamentally change hospital marketing and make it more responsive to the needs of the insured consumer and physicians, hospital marketers are missing a valuable opportunity.  A couple of weeks ago, I wrote a post about major health systems marketing failure. So this post in a roundabout way continues that theme.  Which as an insured consumer using one of that systems hospitals for 22 years experienced a major marketing failure on their part due to lack of a CRM and understanding the data of who the customer is and how they use the system. There are over 147 touch-points in an individual’s interaction with a hospital. That means that there are 147 instances of where the patient experience is influenced. Those 147 touch-points in the patient experience can also be marketing opportunities to get people to opt-in to various marketing activities and receiving emails. Oh, but that assumes that the hospital or health system understands the patient journey in deciding...

The healthcare consumer will shell out $345 billion dollars this year for health insurance, co-payments, and deductibles. On top of that, they will spend another $271 billion on health-related items like gyms memberships, weight loss programs, exercise equipment, etc. That's a whopping $626 billion dollars out-of-pocket that are expected to rise for the foreseeable future. The healthcare consumer and patient are demanding value, price, and quality transparency from healthcare providers. Consumers want retail medicine, mHealth, and Telemedicine. All the while healthcare providers focus on market dominance and acquire physician practices to create market heft and then wonder why consumers are cranky? With all of this happening then, is the smartphone the tool for physician independence? And, can the use of apps, mHealth and telemedicine allow a physician or physician group practice to remain independent? In both cases, I think the answer is yes, with some pretty large ramifications f...