Image by Anastasia Gepp from Pixabay Word-of-mouth marketing. We all talk about it. We all understand the importance of patients and clients spreading the good work of our hospital or business. So, while we all talk a good game, little attention is paid to the "how" of how you leverage word-of-mouth marketing. Taking an "if it happens, that's a great approach," providers and vendors then turn their attention to the traditional and digital marketing channels to get the brand message out. Interruptive marketing is easier the implementing a word-of-mouth marketing plan. Word-of-mouth means you will take a risk to identify strategies, tactics, and metrics to execute. It also means that in highly undifferentiated markets such as those that exist for hospitals and revenue cycle management companies, word-of-mouth marketing can be a powerful way to break away from the competition. Word-of-mouth marketing is far more targeted and persuasive than traditional forms...