"Hey Alexa, I Don’t Feel Well. Find A Physician Near Me." Hospital Marketer, Is Your Website Optimized for Voice Search?
How does this grab you? Thirty-eight percent of all internet searches are now by voice using a digital assistant like Siri, Alexa, Echo, and others on a smartphone or home voice internet connected device. Additionally, most voices activated searches are using the term “near me” sometimes combined with the term “near me today.” Putting it another way, will the healthcare consumer and potential patient voice searching for a physician, find the hospital via your “Find-A-Physician” portal on your website? I ask the question about finding a physician because I don’t think people are going to voice-search the hospital, except maybe to get directions. And the other reason is that no matter the payment system, the hospital still needs a physician’s order for any diagnostic testing or treatment. What to do? Now that I have your attention and it very well could be an OMG moment, with now I have something else to worry about, optimizing the hospital or health system website is possible in sh...