Lessons from the Field – 3 Why Questions for Clarifying Healthcare Provider & Vendor Business Decisions
Image by Tumisu from Pixabay I think a critical set of questions is left out of most healthcare provider and vendor business and marketing decisions. We all do our business, marketing, and strategic plans, trying our best to divine where the healthcare business environment is headed. Providers and vendors attempt to account for technological, care, regulatory, reimbursement, patient choice decisions, and unexpected innovation that disrupts an industry segment. We eye our competitors for weakness or emulate in some way. Sometimes we take a strategic decision or take a marketing action simply because Modern Healthcare says so, attended a conference, seminar, or webinar, or a competitor took an unexpected direction and decided you needed to do that too. It could very well be because the CEO said so. Often, we overlook asking the most basic of questions in all of our thinking and analysis, missing answers of strategic importance. While on paper and in our minds, it is all achievabl...