Hospitals, health systems, doctors, other providers, and vendors are faced with severe financial constraints during the COVID-19 pandemic response. Furloughs and layoffs are becoming a regular occurrence of non-essential staff as resources are redeployed within the hospital or the vendor attempting to cut costs to stem the bleeding as markets and sales grind to a silent halt. Often, marketing budgets and personnel are reduced to a bare minimum as marketing expenses cut flow directly to the bottom line. However, to stop marketing, communications, and public relations entirely is a strategic and tactical mistake, especially for vendors that they may not recover. The answer then, is a shift to the heavy use of digital and free social media platforms and channels, in an integrated fashion. It will also accelerate your shift to digital. Going silent. Going silent in the market is not an option for anyone. It is a strategic and tactical mistake that places an organization behind ...