instantly health

Hospitals and health systems, as a direct result of the pandemic, needed to engage patients, employees, and the community continuously. Messages were varied for each audience, but the current situation provided the opportunity as never before for the continuous engagement of the patient on a meaningful level. There is no reason why those engagement efforts should stop. What should be apparent in the new reality of healthcare, as an unintended consequence of the ongoing pandemic is that patient engagement is not a part-time or some of the time activity. What it should be viewed as is the opportunity to continue to create, engage, foster, and nourish an enduring relationship with those individuals and families. Image by Gerd Altmann from Pixabay How healthcare is delivered changed exponentially, and now looks more like a distributive computer network, where the diagnosis and treatment were “distributed” out of the hospital or system. Patients had a taste of the new healthcare reality, f...

It’s the consumer demand for the Amazon experience that is beginning to drive expectations and experience in health care.  Secondary to the headline question is, are healthcare providers prepared for that new marketing reality? Like anything in life and business, some are, but the majority is not.   But be that as it may, it would seem that healthcare consumer or patient engagement is not a part-time or some of the time activity comprised of hit or miss events.  My goodness, there are over 147 engagement and experience touchpoints with the insured consumer and patient with the hospital or health system. So when all of the interruptive outbound marketing that goes on with silly messaging of we have the best doctors, our nurses care more, etc., no wonder the insured consumer and patient roll their eyes during the engagement and experience process when reality meets fantasy.  What engagement should be viewed as is the opportunity to create, foster, and nourish a on...