instantly health

With the resurgence of COVID-19 combined with the start of the flu season and colder damper weather, and so much uncertainty, conflicting viewpoints, gaslighting, and outright false facts in society, how is the hospital and health system communicating value? Image by Yogesh More from Pixabay Why value and not features, benefits, and awards? Patients and the community are scared, and there has been a loss of trust exhibited by patients not returning for care at pre-pandemic levels. With so much uncertainty, is it time to move healthcare marketing beyond "all about us" to the value and benefit brought to the patient and community? Unless you are a new provider in the market, features and services or vague quality and excellence claims may be falling on deaf ears.  Image by Tumisu from Pixabay It's about value, benefit, price, and convenience on the patient's terms in today's world. It's about answering the patient's question of trust and benefit of using y...

I was reading an interesting and well-written article on the front page of the Chicago Tribune this morning, " We are preparing for the worst:’ Chicago-area Hospitals brace for flu and COVID-19 to collide,” by Lisa Schenker. One comment, in particular, struck a chord, “They’re also hoping that large numbers of people in their communities get their flu shot, despite their lingering fear many people have about visiting the doctor.” Hoping? Image by Jills from Pixabay Hope is not a strategy but using your marketing and public relations resources to lead the community is a strategy of leadership that hospitals and health systems should be undertaking. Not a new topic; I have already written much about hospital and health system community leadership during the pandemic. You may want to read or re-read my blog post from July 21 st , “What Is the Ongoing Role of the Hospital in a Public Health Crisis?"   https://bit.ly/2E5BHP0 While steps are being taken internally by hospitals ...