Image from Pixabay As a quick disclaimer, this post of not for health systems. There was a time when marketing was considered important enough in many hospitals to be a Vice President position reporting the CEO. With a seat at the leadership table, marketing provided valuable input and was integrated into the operational, financial, and strategic plans of the hospital. Then, in a blink of an eye, all the consulting firms working in hospitals to streamline organizations and reporting relationships in the interest of Lean Management began recommending moving hospital marketing leadership to director status. Reporting relationships changed with marketing now under the COO, CFO, or even the VP of Human Resources. Where are we now? Image courtesy of WHO Considering the SARS-CoV-2 pandemic, digital innovations and patient expectations, telemedicine, social media, patient and community engagement, a highly complicated and frustrating patient hospital experience, and the impact of innovat...