I get your all busy, and I am not making light of the current situation. Nor am I being opportunists about the crisis. My posts over the past several weeks are related to the need for hospitals and health systems to be open and transparent with the communities they serve. To be a resource and influencer changing people’s behavior, attitudes, and beliefs regarding COVID-19. To be a trusted source of information, dispelling myths, rumors, and innuendo. To show leadership in the community and being a trusted influencer. I opine on strategy for marketing, public relations, and crisis communications based on years of expertise and experience. My only goal is to shine a new way of thinking about marketing, communications, and strategy for the world of healthcare consumerism. It does bother me when I am attacked angrily and vehemently for expressing an opinion and accused in caps of all things that are blatantly not true. The lesson for us all is that in social media, I control the comments, ...