The COVID-19 pandemic has created a situation where hospitals, health systems and other providers have had to communicate transparently with meaningful content delivered on multiple digital and traditional platforms with patients and the community they serve. I am not in any way making light of the public health crisis taking far too many lives and pushing the hospital care system in the United States to the brink of collapse. A breakdown, it seems that is as much financial as it is in providing the necessary medical care. Quite the contrary. Today's post is thinking about moving forward and what that means for the patient and community. Expectations have been set as an unintended consequence, on how patients and communities expect to be interacted with, how they are communicated with, the meaningful and engaging content, and how that experience should look and feel. There will be no "back to the future" and resuming the old ways of marketing and communicating. Healthc...