Bright social, where you can see your handiwork, and revel in the brilliance of your content in attempts to influence the choice of the healthcare consumer and patients in selecting the hospital and physicians for treatment could be falling way short. Falling short you say? Not entirely mind you, but with the changes in all of the social media platforms as a result of fake news, phony followers, misuse of user data, etc., Facebook, Instagram, Pinterest, Twitter, LinkedIn, Tumblr and other social media platforms as restrictive content publishing houses only represents one-third of all the activity in social media on the Internet of Things (IoT). Where in the world is this going? Two-thirds of internet social media activity occurs in what has been termed dark social. I am not speaking of the nefarious activities of drug dealers, gun runners, blackmailers, etc. using TOR or another program that allows one to search the web anonymously. I am referring to all the social media activitie...